C asean Lanna : New Social Innovation for Sustainable Development
Where Art, Business, Culture and Design Collided
A new model for sustainable prosperity
ThaiBev draws inspiration from His Majesty King Bhumibol Adulyadej’s Sufficiency Economy Philosophy (SEP), which improved the lives of millions of people by creating a balanced approach to development. ThaiBev also remains committed to helping the world achieve the 17 Sustainable Development Goals (SDGs) outlined by the United Nations.
ThaiBev works with partners from the private sector, the government, and civil society, to propel community and social development under the principle of “Creating and Sharing the Value of Growth for a Sustainable Future”.
Collaboration for better ASEAN connectivity
By introducing C asean in 2013, this social enterprise strives to be a hub for ASEAN entrepreneurs and ASEAN future generations focusing on creating social innovation through art, business and culture.
At C asean, we aim to provide a networking platform for collaborations among business leaders and young generations across the region to support the development of the ASEAN community through various connectivity initiatives.
Equally important, C asean serves as a platform for ASEAN arts and cultural dialogues, as we believe in art and culture as an essential tool to blend our heritage and create a special bond of harmonious friendship and a people-oriented ASEAN identity.
C asean Lanna : Creating a ripple of endless happiness
C asean Lanna, a new creative and innovative arm of C asean and ThaiBev, aims to help create sustainable prosperity and endless ripples of happiness for people in the north of Thailand where the project is based.
Initiated by young creative generation and local youths, C asean helps build new networking platforms between business leaders and young talents; connect the global community to young creative generations in Lamphun (the project’s headquarter), Lanna region and CLMV countries (Cambodia, Laos, Myanmar and Vietnam). Various sharing platforms are created to equip these local talents with the best tools for their creativity from forums, meeting, educational talks, social media platforms to cultural events and festivals.
Imagination + Knowledge: Well-equipped facilities
The Mindspace in our Lamphun headquarter provides good facilities such as a specialised library for a wide range of business practices, sharing space, meeting rooms, indoor and outdoor workshops and a cafe with the 360-degree view of the city. The city’s 1400-year-old history coupled with these encouraging facilities and atmosphere are the best incentives to encourage local youths to make their city better through social innovations and community participation.
Creative processes for new social innovation
All year round, C asean Lanna plans to create a dialogue amongst the community through design thinking and creative process. The community will be encouraged to collaborate, creatively compete and conduct researches about the cities they call home. The project will introduce new local community development models with customised community solutions that improve quality of life. Young local entrepreneurs will be groomed for better and bigger business opportunities. Local governments will also benefit from the project’s plan to create Lamphun as a new sandbox city and a new creative economy prototype model of town revitalisation.
C asean Lanna is calling all young talented and entrepreneurs to join force and create new social innovations for sustainable development.
Coming soon in 2020.
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