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ASEAN Management Development Program (AMD) 2023

Updated: May 30, 2023

C asean and Thai Beverage Public Company Limited jointly organized “ASEAN Management Development (AMD) Program 2023.


ASEAN Management Development (AMD) 2023 is a Thai Beverage Group’s talent development program for our international talent pool who are ready to perform and have potential to take regional roles with mobility to work across the region while instill the pride of being a part of Thai Beverage Group. AMD Batch 3 was held on March 20-24, 2023, in Bangkok with a field trip to Ayutthaya on March 25, 2023, and Ho Chi Minh City, Vietnam, during March 27-30, 2023, in collaboration with Saigon Beer-Alcohol-Beverage Corporation (SABECO)


The learning pathway was developed in 3 modules: 1) ThaiBev Group Way of Works, 2) Business Management & ASEAN Industry Knowledge, and 3) Leadership Mindset in ASEAN Context. Through extensive courses and exposures with diverse action-based learning approaches including exercises, experience sharing, discussions, lectures and field trips, participants were equipped with knowledge, general management skills in ASEAN context, strategic thinking with adequate overall business acumen, strong network and collaboration across Thai Beverage Group.


After the program, participants are expected to develop a group project “ThaiBev Group Real World Issue” assigned by chiefs as project sponsors and will be mentored by executives coaches. The first-round presentation is scheduled on June 13, 2023 and final-round presentation on July 5, 2023, in Bangkok.


Special thanks are expressed to our chiefs, executives and honorable speakers who shared their invaluable experiences and insights, and to all working teams who tirelessly contributed to the program.


AMD 2023: Victor Club, FYI Bangkok


AMD 2023: Field Trip in Ayutthaya 25 March 2023


AMD 2023: Field Trip in Ho Chi Minh City, Vietnam 27-30 March 2023


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